How to achieve top marks in your Digital Marketer Project
End point assessment for the Digital Marketer level 3 apprenticeship standard involves carrying out week-long project. This gives you, the apprentice, the opportunity to show the skills you’ve learned throughout your apprenticeship.
The project is chosen by your employer and training provider, from a bank of projects provided by the end point assessment organisation (EPAO).
The projects will have a wide scope to allow you to apply it to your organisation and meet a range of assessment criteria. Your project should involve the definition, design, build and implementation of a digital campaign across a variety of online and social media platforms.
How the Digital Marketer project is assessed
You should read any guidance your EPAO provides carefully, as this should contain detail on what they expect you to include and how to demonstrate your skills.
To achieve top marks in your project, structure it to meet what the assessor is looking for. A good way to do this is to follow this format:
- SMART aims
- Your approach and methods (the What)
- Details of implementation (the How)
- How you used your personal and interpersonal skills in your project (the With Whom)
- Results and conclusions, referring to your initial SMART aims.
Throughout your project, refer back to the assessment criteria as detailed in the Digital Marketer Toolkit (available to 1st for EPA registered apprentices), including the What, the How and the With Whom.
To go the extra mile, write the assessment criteria code in brackets or in a comment alongside where you have demonstrated it. This draws the assessor’s attention to it and makes the project easier to mark.
How to get top marks in your Digital Marketer project
The Occupational Brief describes demonstrating skills ‘significantly above the expected level of quality.’ There are merit and distinction criteria set out to show what this looks like in practice. You’ll see that these criteria go above and beyond the minimum criteria – assessors are looking for apprentices to demonstrate a deeper understanding of digital marketing principles.
To score top marks in your project, you should include:
- How you responded to different situations and how you chose the right tools and strategy based on the information available. Look for ways to show you can take initiative and act in the best interests of your organisation.
- Your assumptions and the consequence of those assumptions. Show your understanding of your organisation and the factors that affect it, and how you applied your thinking and problem-solving skills.
- Any reflections you have on the process. This may include things you would do differently next time or suggestions on how your project initiatives can be built on in future. If things didn’t go as expected in your project, it’s fine to address this and reflect on what you have learned and how this will affect your future actions. This shows the assessor you are evaluating your own performance, acting on information available and adapting accordingly.
Remember, your project is one part of your end point assessment. You are also able to meet the assessment criteria in your portfolio, employer reference and structured interview. Therefore you do not have to meet every assessment criteria in your project, but you should aim to cover as many as you can.
Tip: Watch the word count. 1st for EPA sets a word limit for the project of 6000 words (+/- 10%). This is to keep the project focused. Apprentices should note that this is a maximum word count, and not a guide or expectation – many apprentices will be able to submit comprehensive projects with much fewer words.