Marketing Executive End Point Assessment

Level 4

1st for EPA offers Marketing Executive End Point Assessment for the level 4 apprenticeship standard.We provide apprentices and providers with all the guidance they need to succeed in their EPA.Register your interest

What does Marketing Executive EPA involve?

The end point assessment, or EPA, for the Marketing Executive standard is made up of three components:

  1. Multiple choice knowledge test
  2. Project showcase, based on marketing activity
  3. Professional discussion

EPA 1: The multiple choice knowledge test

Apprentices complete a multiple choice test online. The test contains 50 questions, with 4 possible answers each. Apprentices will have 90 minutes to complete the test. The test will be invigilated and recorded.

EPA 2: Project showcase

The apprentice must undertake a project based on marketing activity they carry out for their employer organisation. The showcase requires apprentices to submit a 3500 word report, then take part in a 10 minute presentation and 20 minute Q&A session with a trained assessor.

EPA 3: Professional discussion

This is a 50 minute discussion between the apprentice and the assessor, carried out via video call. The discussion will typically include 4 competency-based questions and 4 scenario-based questions.

Full guidance and resources will be provided by 1st for EPA, including a Marketing Executive Toolkit that details the end point assessment and how to prepare for it.

  • Assessment Plan for EPA

    Assessment Plan for Marketing Executive

    To see the Marketing Executive apprenticeship details, visit the Institute for Apprenticeships website here (link opens in a new window):

    See the Marketing Executive Level 4 Assessment Plan

    1st for EPA carry out remote assessment for the Marketing Executive apprenticeship standard. Our remote EPA model allows us to offer flexibility, working with apprentices throughout England.

  • EPA Guidance

    Guidance available

    We provide:

    • Apprentice Toolkit: full guidance on what to expect and how to prepare for EPA
    • Employer overview showing what EPA involves
    • Mock knowledge test
    • Project Plan template
    • Example of a completed project plan
    • Project Report Front Sheet and Mapping
    • Blog with regular advice articles
    • Regular feedback for training providers to share areas for improvement, which can feed into your Quality Improvement Plan (QIP).

    We also run a training provider on-boarding session to run through the EPA process, timescales and best practice for Marketing Executive EPA.

How does EPA work?

  • The training provider recommends an EPAO, often with input from the employer.

  • The training provider registers the apprentice with the EPAO, giving an expected date for EPA.

  • The apprentice completes Gateway and schedules their EPA.

  • 1st for EPA provides full support and guidance to help the apprentice prepare for EPA.

  • EPA is carried out with a qualified assessor.

  • 1st for EPA carries out quality checks, then emails the apprentice their results and claims their completion certificate from the ESFA.

What does EPA cost for Marketing Executive?

Our cost for the Marketing Executive apprenticeship standard’s end point assessment is £1125.

All apprentices registered with us can take a mock knowledge test at no extra cost.

Resits are priced according to which component(s) need to be repeated.

If a re-take is needed, this is charged at the full fee of £1125.

What’s the difference between a resit and a re-take?

You can find out more about our other standards including the Multi-Channel Marketer End Point Assessment here.

How we make EPA easy

Here’s why employers and training providers choose 1st for EPA as their end point assessment organisation (EPAO):

  • Support icon

    Support and guidance

    Full guidance and support is given to apprentices – We’ve created resources that prepare apprentices for EPA so they know what to expect and are ready for their final assessment

  • EPA Guidance

    Resource bank

    Resource bank with guidance notes to support apprentices through end point assessment

  • Experienced assessors icon

    Experienced assessors

    All our assessors are experts in the subject they assess. They understand the demands of the apprenticeship and the knowledge, skills and behaviours needed to be successful

  • Friendly team icon

    Friendly team

    Friendly team to answer all your questions

  • Remote EPA

    Remote EPA

    We carry out end point assessment remotely wherever the Assessment Plan allows, meaning we work across the UK and can be flexible

  • Certificate icon

    Secure system

    To manage and schedule EPA

Find out more and register your interest

Get in touch

Employers and training providers we work with

Book a 30 min chat to find out more