Digital Marketer End Point Assessment

Level 3

1st for EPA offers Digital Marketer End Point Assessment for the level 3 apprenticeship standard. With great guidance, blogs and videos, we provide apprentices with everything they need to succeed.Here at 1st for EPA, we are your trusted partner when it comes to Digital Marketer End Point Assessments (EPA). We are an accredited End Point Assessment Organisation (EPAO) in England and we specialise in delivering high-quality assessment services tailored to meet the unique needs of digital marketing apprentices and employers alike. Register your interest

What does Digital Marketer EPA involve?

The end point assessment, or EPA, for the Digital Marketer standard is made up of four components:

  1. Portfolio
  2. Project
  3. Employer reference
  4. Structured interview

EPA 1: The portfolio

Apprentices complete a portfolio on programme and submit this for assessment after gateway. This portfolio should include evidence from real work projects which, taken together, cover the totality of the standard.

EPA 2: A project

The apprentice must undertake a business-related project over a one-week period away from the day to day workplace.

EPA 3: An employer reference

This shows the employer’s perspective on how the apprentice has performed in the workplace and how they have applied their knowledge, skills and behaviours in work projects.

EPA 4: A structured interview with an assessor

The interview explores what has been produced in the portfolio and the project, as well as looks into how it has been produced.

Full guidance and resources will be provided by 1st for EPA.


Digital Marketing Business Principle/Digital Marketer EPAO

  • Assessment Plan for EPA

    Digital Marketer Assessment Plan

    To see the Digital Marketer apprenticeship details in full, visit the Institute for Apprenticeships website. You can also view the full Digital Marketer Level 3 Assessment Plan.

  • EPA Guidance

    Guidance available

    We provide support with our:

    • Apprentice Toolkit: full guidance on what to expect and how to prepare for EPA
    • Employer overview showing what EPA involves
    • Portfolio mapping document
    • Employer reference template, guidance and example
    • Articles & advice
    • Regular feedback for training providers to share areas for improvement, which can feed into your Quality Improvement Plan (QIP).

    At 1st for EPA we also run a training provider on-boarding session to run through the EPA process, timescales and best practice for Digital Marketer EPA.

    There are a number of benefits to undergoing a Digital Marketing apprenticeship. Digital Marketing is one of the most in-demand sectors within the marketing industry, meaning there are plenty of job opportunities and roles available.

    At 1st for EPA, we are here to guide your apprentices through the End Point Assessment, ensuring that they are well-prepared and confident. Our commitment to excellence, industry knowledge, and our approach sets us apart as the go-to EPAO for Digital Marketer EPAs.

    For more information about our Digital Marketer EPAO services, you can discuss your specific requirements, please don’t hesitate to contact us. You can also find out more about our other assessment standards here, including Marketing Assistant End Point Assessment and Multi-Channel Marketer End Point Assessment here.

How does EPA work?

  • The training provider recommends an EPAO, often with input from the employer.

  • The training provider registers the apprentice with the EPAO, giving an expected date for EPA.

  • The apprentice completes Gateway and schedules their EPA.

  • 1st for EPA provides full support and guidance to help the apprentice prepare for EPA.

  • EPA is carried out with a qualified assessor.

  • 1st for EPA carries out quality checks, then emails the apprentice their results and claims their completion certificate from the ESFA.

How much does a Digital Marketer EPA cost?

Our EPA for the Digital Marketer apprenticeship standard is £1090.

Resits are priced according to which component(s) need to be repeated.

If a retake is needed, this is charged at the full fee of £1090.

What’s the difference between a resit and a re-take?


Digital Marketing EPA FAQs


What happens if I fail the Digital Marketing EPA?

If an apprentice fails the Digital Marketing end point assessment, they will be offered the opportunity to resit.

What job role can I do with a Digital Marketing apprenticeship?

There are many different job roles you can take on after completing a Digital Marketing apprenticeship. Digital Marketing is the most in-demand type of marketing, with a growing number of Digital Marketer jobs available, from being able to implement digital campaigns to understanding the main digital marketing principles and standards. A Digital Marketing apprenticeship can open up the doors to job roles such as Digital Marketing executive, Digital Marketing manager, SEO executive, social media executive, and PR executive.

How do I prepare for my Digital Marketing end point assessment?

The most important way to prepare for EPA is to manage your time effectively. Allow yourself plenty of time to revise the course material and complete your portfolio. As this will enable you to pinpoint any issues in good time. If you have any questions or concerns, it is important that you communicate these to your employer or training provider.

How long will it take to receive my Digital Marketing EPA results?

You will receive your results within 2 weeks of of completing EPA, often sooner.

When I pass my Digital Marketer EPA, will I implement digital campaigns?

Successfully passing your EPA demonstrates that you have acquired the essential knowledge, skills, and behaviours required to thrive in a digital marketing role.

As a newly qualified Digital Marketer, you are indeed equipped to implement digital campaigns. The skills and competencies you’ve developed and demonstrated through your apprenticeship and the EPA process are directly applicable to the real-world tasks of a digital marketer, including the planning, execution, and management of effective digital marketing campaigns.

In your role, you may be responsible for:

Developing Digital Marketing Strategies: Using your understanding of digital marketing tools and platforms to create comprehensive marketing strategies that meet the goals of your organisation.

Executing Digital Campaigns: Implementing the campaigns you’ve planned, which could involve content creation, social media management, email marketing, SEO, and PPC advertising, among other tactics.

Analysing and Reporting on Campaign Performance: Using analytics tools to monitor campaign performance, making adjustments as necessary, and reporting on results to stakeholders.

Staying Up-to-Date with Digital Marketing Trends: Continuously learning and adapting to new digital marketing trends and technologies to ensure your campaigns remain effective and innovative.

Remember, the transition from an apprentice to a practising digital marketer is both exciting and challenging. It’s an opportunity to put into practice everything you’ve learned, but it also requires continuous learning and adaptation to new challenges and industry developments.

We encourage you to leverage the skills and knowledge you’ve gained through your apprenticeship and EPA, and we’re confident you’ll make a significant impact in your digital marketing role. Welcome to the exciting world of digital marketing, where you have the power to shape digital conversations and drive meaningful engagement!



 Specialist Areas Previous Experience/Achieve Complete Qualifications

How we make EPA easy

Here’s why employers and training providers choose 1st for EPA as their end point assessment organisation (EPAO):

  • Support icon

    Support and guidance

    Full guidance and support is given to apprentices – We’ve created resources that prepare apprentices for EPA so they know what to expect and are ready for their final assessment

  • EPA Guidance

    Resource bank

    Resource bank with guidance notes to support apprentices through end point assessment

  • Experienced assessors icon

    Experienced assessors

    All our assessors are experts in the subject they assess. They understand the demands of the apprenticeship and the knowledge, skills and behaviours needed to be successful

  • Friendly team icon

    Friendly team

    Friendly team to answer all your questions

  • Remote EPA

    Remote EPA

    We carry out end point assessment remotely wherever the Assessment Plan allows, meaning we work across the UK and can be flexible

  • Certificate icon

    Secure system

    to manage and schedule EPA

Find out more and register your interest

Get in touch

Employers and training providers we work with

Book a 30 min chat to find out more