Marketing Assistant End Point Assessment

Level 3

1st for EPA offers End Point Assessment for the Marketing Assistant level 3 apprenticeship standard. Here at 1st for EPA, we provide apprentices and training providers with all the guidance and support they need to succeed in their marketing EPA. Register your interest

Marketing EPAO

As a Marketing End Point Assessment Organisation (EPAO), we provide End Point Assessment for apprenticeships in the field of marketing. As the market leading EPAO, at 1st for EPA, we play a crucial role in ensuring that marketing apprentices meet the required standards and competencies set out in the apprenticeship standards. 

Marketing EPAOs are responsible for conducting assessments to evaluate the competencies and skills of marketing apprentices. These assessments help ensure that marketing apprenticeships are rigorous and relevant, ultimately benefiting both apprentices and the marketing industry as a whole.

What does Marketing Assistant EPA involve?

End point assessment (EPA) for the Marketing Assistant standard is made up of 2 components:

  1. Multiple choice knowledge test
  2. Project showcase (based on marketing activity or support)

EPA 1: The multiple-choice knowledge test

Apprentices must complete an online multiple-choice test. The test contains 40 questions, with 4 possible answers each. Apprentices will have 90 minutes to complete the test. The test will be invigilated and recorded.

EPA 2: Project showcase

The apprentice must undertake a project based on a marketing activity or marketing support they carry out for their employer’s organisation. The showcase requires apprentices to submit a 3000-word report and 8-10 presentation slides, then take part in a 60-minute professional discussion.

Full guidance and resources will be provided by 1st for EPA, including a Marketing Assistant Toolkit that details the end point assessment and how to prepare for it.


  • Assessment Plan for EPA

    Marketing Assistant Assessment Plan

    To see the Marketing Assistant apprenticeship standard, visit the Institute for Apprenticeships website. You can also view the Marketing Assistant Level 3 Assessment Plan to see how apprentices will be assessed.

    All our assessments for the Marketing Assistant end point assessment are carried out remotely. Our remote EPA model allows us to offer flexible assessments to apprentices across England.

  • EPA Guidance

    Get support with our resources

    We provide:

    • Apprentice Toolkit: full guidance on what to expect and how to prepare for EPA
    • Employer overview showing what EPA involves
    • Project planning activity
    • Example of a completed project plan
    • Project Report Front Sheet and Mapping
    • Articles & advice
    • Regular feedback for training providers to share areas for improvement, which can feed into your Quality Improvement Plan (QIP)
    • Training provider onboarding sessions.

    We also run a training provider on-boarding session to run through the EPA process, timescales and best practice for Marketing Assistant EPA.

How does EPA work?

  • The training provider recommends an EPAO, often with input from the employer.

  • The training provider registers the apprentice with the EPAO, giving an expected date for EPA.

  • The apprentice completes Gateway and schedules their EPA.

  • 1st for EPA provides full support and guidance to help the apprentice prepare for EPA.

  • EPA is carried out with a qualified assessor.

  • 1st for EPA carries out quality checks, then emails the apprentice their results and claims their completion certificate from the ESFA.

How much does Marketing Assistant EPA cost?

Our cost for the Marketing Assistant apprenticeship standard’s end point assessment is £1075.

Resits are priced according to which component(s) need to be repeated.

If a retake is needed, this is charged at the full fee of £1075.

What’s the difference between a resit and a re-take?


1st for EPA – Your Marketing End Point Assessment Organisation

As a Marketing EPAO, we specialise in the field of marketing and also have a deep understanding of the knowledge and skills required for marketing roles. This expertise allows us to design assessments that accurately evaluate an apprentice’s marketing capabilities.

Marketing apprenticeships may involve a range of assessment methods, including written exams, marketing plan development, presentations, digital marketing campaigns, and portfolio reviews. The specific assessment methods will vary based on the marketing apprenticeship standard.

As a Marketing EPAO, we will work closely with employers and industry experts to ensure that the assessments align with the latest industry sector skills, practices and standards. This alignment will help apprentices acquire relevant and up-to-date marketing skills.

As with all end point assessment organisations, we adhere to strict quality assurance processes to ensure the fairness and consistency of assessments. This is crucial for maintaining the credibility of marketing apprenticeships.

Upon successful completion of the end point assessment, we will provide apprentices with certification or documentation to acknowledge their achievement. This certification is valuable for both apprentices and employers, as it demonstrates that the apprentice has met the required standard for their marketing apprenticeship.

Marketing EPAOs must comply with regulatory requirements and be approved by the government body, the ESFA., you can find out more about EPAOs here. Compliance with these standards is essential to ensure that marketing apprenticeships maintain their quality and integrity.

We play a role in enhancing the quality of marketing apprenticeships by providing feedback to apprenticeship training providers and employers. We can also offer insights and recommendations for improving apprenticeship completion rates.

For more information on the end point assessment service that we provide, contact the team at 1st for EPA today. You can find out more about our other standards including the Multi-Channel Marketer End Point Assessment here and Digital Marketer End Point Assessment.

Marketing Assistant EPA FAQs

What knowledge, skills & behaviours are needed for the Marketing Assistant apprenticeship standard?

In order to succeed in the Marketing Assistant apprenticeship EPA, you will need to demonstrate a range of knowledge, skills and behaviours required for a marketing role. These include creativity, attention to detail, good English skills, computer literacy, professionalism, and self-motivational.

What happens if an apprentice fails their Marketing Assistant EPA?

Two options are available to an apprentice if they aren’t successful in end point assessment. If an apprentice fails one part of the EPA, they can resit that component. If further learning is needed, the apprentice will undergo this and then retake their EPA.

What format is the Marketing Assistant EPA?

The knowledge test for end point assessment is computer-based.. It is a closed book test and consists of 40 multiple choice questions. Apprentices will get 90 minutes to complete this test. The work-based project showcase involves carrying out a project and then submitting a written report, delivering a presentation and undergoing a discussion. The showcase must be submitted within 4 months of the EPA start date.



How we make EPA easy

Here’s why employers and training providers choose 1st for EPA as their end point assessment organisation (EPAO):

  • Support icon

    Support and guidance

    Full guidance and support is given to apprentices – We’ve created resources that prepare apprentices for EPA so they know what to expect and are ready for their final assessment

  • EPA Guidance

    Resource bank

    Resource bank with guidance notes to support apprentices through end point assessment

  • Experienced assessors icon

    Experienced assessors

    All our assessors are experts in the subject they assess. They understand the demands of the apprenticeship and the knowledge, skills and behaviours needed to be successful

  • Friendly team icon

    Friendly team

    Friendly team to answer all your questions

  • Remote EPA

    Remote EPA

    We carry out end point assessment remotely wherever the Assessment Plan allows, meaning we work across the UK and can be flexible

  • Certificate icon

    Secure system

    to manage and schedule EPA

Find out more and register your interest

Get in touch

Employers and training providers we work with

Book a 30 min chat to find out more